Embrace Human Instincts

Challenge your body, Eat well, Find your tribe, Practice mindfulness through the noise of everyday life

Start of the Up and over trail race
Sam running in a race
Sam and Leen on the river
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picture of the jemez river
Jeff Cuno running on a trail
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Jeff cuno in a race
Sam and Jeff Cuno
Sam Cuno after racing
Jeff cuno on top of mountain
Sam on a run.
New Mexico foothills
sam and jeff

Our Team

Jeff Cuno

Jeff Cuno Picture
  • 10+ Years of Trail Running
  • (1st Place) 2022 & 2023 & 2024 Taos Up And Over Vert + 10k
  • (1st Place) 2024 Amasa 25k
  • (1st Place) 2023 Bull of the Woods - 1/2 Marathon
  • (1st Place) 2023 Cedro Peak - 15 Miler
  • Multiple FKT's in Albuquerque and Colorado

Sam Cuno

Sam Cuno Picture
  • NASM Certified Personal Trainer
  • 10+ Years of Personal Training Experience
  • Associates of Occupational Studies Degree in Personal Training from Heritage College
  • First Aid/CPR/AED Certified
  • Specialties in strength training and nutrition.

Services

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Standard Running Plan $120/Month
  • Personalized 4-week training plan that fits your schedule/goals
  • Biweekly phone call to discuss training/progress
  • Unlimited text/email communications (24hr response time)
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Run / Strength Plan $200/Month
  • Personalized 4 week training plan that fits your schedule/goals
  • 4 Gym Workouts (2x a week, cycled through twice)
  • Tailored to your goals and running plan
  • Video demonstrations of exercises
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Standard Strength Plan $80-$100/Month
  • 6-10 workouts (3-5x a week, cycled through twice)
  • Customized to your goals/ability level
  • Video demonstrations of exercises
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Basic Run Plan $80-$100/Month
  • 8-10 week detailed running plan
  • Fit to goals, schedule, and ability
  • 1 time phone call to discuss details of plan

I was unable to perform everyday activity’s like climbing into a car unassisted or getting down on the floor to play with my grandbaby.

Within the first 2 weeks of my training with Sam, she had me walking without pain and was beginning to restore my strength and range of motion.

-Norma

When I met Sam she opened up a new world for me.

She taught and encouraged me on many different exercises so I could improve my strength. I couldn’t have accomplished as much as I did without her training.

-Antionette

I have been running marathons and ultras for a few years, slowly, painfully, and with lots of injuries. Jeff changed all of that!

I am now fitter, faster, and injury free, at the age of 43. His expertise and knowledge are immediately apparent, along with his individualized approach to coaching.

-Michelle

Sam and Jeff are fantastic coaches.

I had not ran in 4+ years and needed to get back into shape. Jeff wrote me a beginner friendly training plan that worked very well with me.

-Hudson Row

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